Privacy Policy

Last updated: June 22, 2025

This Privacy Policy explains how Vitts Store ("we", "our", "us" or "the Site") collects, uses, shares, and protects your personal information when you visit or make a purchase from our website. By accessing our Site, you agree to the terms outlined below. If you do not agree, please do not use our services.

Contact

If you have questions, concerns, or would like to make a privacy-related request, contact us by email at info@vittsstore.com or through our contact form. We do not accept in-person visits at our mailing address.

Personal Information We Collect

We collect certain information to operate our business, fulfill your orders, and provide better service. "Personal Information" means any data that can identify an individual. Below are the types of information we collect and the purposes for each:

Device Information

  • Purpose: To ensure the site displays correctly and to analyze usage to improve performance.
  • Source: Collected automatically using cookies, log files, web beacons, tags, or pixels.
  • Data Collected: Browser type, IP address, time zone, cookie data, visited pages, search terms, and interactions.
  • Disclosure: Shared with platforms like Shopify and analytics tools such as Google Analytics.

Order Information

  • Purpose: To fulfill orders, process payments, provide invoices, arrange shipping, and detect fraud.
  • Source: Provided by you during checkout.
  • Data Collected: Name, billing/shipping address, email, phone, payment details (e.g., credit card info).
  • Disclosure: Shared with Shopify, payment processors, and shipping providers.

Customer Support

  • Purpose: To assist you with questions or concerns.
  • Source: Collected directly from your communication with us.

Minors

Our services are not intended for individuals under the age of 15. We do not knowingly collect data from children. If you believe a child has shared data with us, contact us to request deletion.

How We Use Your Information

  • To provide products and services
  • To process and fulfill orders
  • To communicate and send promotional updates (with consent)
  • To perform analytics and improve our services
  • To detect and prevent fraud

Legal Basis for Processing (GDPR)

For users in the EEA, we process your data based on:

  • Consent
  • Contract performance
  • Legal obligations
  • Vital interests
  • Public interest
  • Legitimate interests that do not override your rights

Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined, unless legally required to keep it longer. You may request deletion at any time.

Information Sharing

  • With Shopify to operate our store
  • With advertising, analytics, and logistics providers
  • To comply with legal obligations or enforce rights

Behavioral Advertising

We may use your data for targeted advertising. You can control or opt out of these via:

You can also manage your preferences by adjusting your browser settings or using the opt-out tools listed above.

International Transfers

Your information may be transferred outside of your country, including to Canada and the US, where our partners like Shopify operate. We ensure appropriate safeguards are in place.

Your Rights

If you're a resident of the EEA, the United Kingdom, or California, you may:

  • Access, update, or correct your personal information
  • Request deletion or restrict processing
  • Object to certain processing, including direct marketing
  • Withdraw consent at any time
  • Receive your data in a portable format
  • Be informed of and object to automated decision-making

To exercise any of these rights, contact us at info@vittsstore.com. We may request identity verification before fulfilling your request.

Cookies

We use cookies for site functionality, analytics, and personalized content. You may disable cookies in your browser. Learn more at allaboutcookies.org.

Automated Decisions

We may use limited automated processing, such as fraud detection. These automated processes are limited and do not produce legal or similarly significant effects on users.

Do Not Track

Our site does not respond to Do Not Track signals due to a lack of industry standards.

Policy Updates

We may revise this Privacy Policy. All changes will be posted on this page with the updated date.

Supervisory Authority

If you're not satisfied with our response to a privacy concern, you may file a complaint with your local data protection authority.

Contact Information

Vitts Store
418 N Main Street, Suite 200
Royal Oak, MI 48067, USA
Email: info@vittsstore.com